Förpacka en upplevelse 
This was a school assignment in the course Graphic Design. We would design an experience to give as a gift to someone. What I chose to design was a summit trip or a day on the ski slopes with someone near me. When you open the box, cotton "pops up" to imitate snow and in the back of the box there is a specific packing list of what you might need for a day on the ski slope. 
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